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Strategic Event Production:
Corporations spend literally hundreds of thousands of dollars yearly on conferences and special events. And smaller companies, with a smaller budget, sometimes spend an equal percentage relative to the corporations.
Is it worth the money that companies expend
to produce elaborate and expensive annual conferences, customer
events, board retreats, training meetings or celebratory gatherings?
This may seem like an unusual question coming from a company that produces such events as a profession. But we ask it, because there is an honest answer. Perhaps,
"yes" or perhaps "no. |
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That answer depends on the company's approach to holding
such events.
Many times planning involves only selecting a location and a menu, sending out invitations, and writing speeches.
There is generally little or no return on investment financially
or strategically with such a simple process.
For such a meeting, the dots are not connected. The take-away for the attendee is often forgotten days, if not hours, after the event. The money, time and energy spent are possibly for little or no return.
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There is a better, more effective way.
If the conference is planned, from the beginning, with strategic goals and objectives, which are incorporated into every element, the success of the event is then measurable and strategically strong. Such results vary according to the goals and objectives set, but senior management sees the value of marketing in the measurable ROI.
An event's objective may be:
- Educational
- Motivational
- Product or service driven
- Promoting team and unity
- Setting Strategy
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Distinctive Marketing Group is your event expert partner.
Our extensive experience gives us a portfolio of extremely successful and exciting events and conferences. We "listen" to our clients and strategically weave threads of theme and purpose through every element.
We excel at technical production
including lighting and sound. Our stage décor,
perfectly suited to your theme, will certainly cause your attendees
to stop short and say "WOW"!
We provide timely
and engaging speakers or entertainment.
We integrate theme and teambuilding,
graphics and presentation.
From "concept to completion", we produce
a custom event that is memorable, strategic and within budget.
Our event services include:
- Award banquets
- Companion programs
- Entertainment
- Keynote or speaker selection
- On-line registration support
- On-site support
- Production - full service
- Sales conferences
- Special events
- Stage and set design
- Team building activities
- Theme creation and integration
- Venue selection and contract negotiation
Serving the Maryland, Virginia & Washington, DC area.
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